# ADAPT — Alliance for Direct Accommodation Protocol & Technology

> ADAPT is an Unincorporated Non-Profit Association (UNA) advancing open
> protocols for direct accommodation distribution in the age of AI agents
> and programmable commerce. This site documents the thesis, collaborative
> research, working groups, and the live pilot behind the alliance.

## Pages

- /: Main landing — MCP/CLI/API, OTA dark patterns, protocol stack, how it works
- /manifesto: The ADAPT thesis in one sentence, one image, one thousand words, or full essay
- /research: Collaborative research hub — 8 articles (1 published, 7 upcoming)
- /deep-dive: Interactive timeline (60+ events with YouTube embeds), flow diagrams, M&A maps
- /workshops: DR-WG, bedbanks, hotel advisors, PMS reference, inaugural event at Exchange Building
- /pilot: Live use-case — The Exchange Building, 200+ units, Downtown Memphis (photos, floor plans)
- /faq: Questions for hotel operators, technologists, and media
- /press: Media kit — boilerplate, statistics, founder bio, brand assets, contact
- /about: Mission, UNA structure, principles, how to participate, contact form

## Downloadable Assets

- /assets/adapt-press-kit.pdf — formatted press kit for media distribution
- /assets/adapt-x-thread.pdf — X thread article "What Happens When AI Agents Start Booking Hotels"
- /assets/hunter-conference-social-campaign.pdf — Hunter Conference geo-fenced ad campaign plan

## Protocol Surfaces

ADAPT facilitates the development among stakeholders and promotes five
protocol surfaces for direct accommodation distribution:

- **MCP Servers**: search_availability(), getRates(), createBooking() for any AI agent
- **CLI Tools**: Terminal-first hotel search and booking
- **REST APIs**: Standard JSON/OAuth 2.0 endpoints
- **Agentic Markdown**: .well-known/hotel.md — zero-infrastructure AI discoverability
- **Programmable Settlement**: Instant payment with booking terms enforced by protocol;
  open marketplace for micro-financing per booking

## Key Concepts

- **Programmable commerce**: open settlement marketplace — hotels choose payout timing,
  guests choose pay-now/pay-later, any lender/credit union/community fund can plug in
- **Localized arbiters**: certified dispute resolution providers with geographic expertise,
  decisions auto-execute via escrow
- **Arbiter-as-financier**: arbiters fund reservations upfront, aligning financial incentives
  with fair dispute resolution
- **Guest trust deposit**: anti-gaming mechanism (Verified/Bonded badge tiers) preventing
  Airbnb-style serial dispute abuse
- **Tourism Development Fund zones**: localized commission structures set by DMOs and flags
- **Transparent intermediation**: bedbanks (Hotelbeds, WebBeds) on programmable rails with
  enforceable resale terms, rate leakage prevention, event block management
- **Protocol-native PMS**: property management as convergence point — guest profiles, access
  control, housekeeping, settlement, and AI agent publishing through one interface
- **AI-empowered travel advisors**: local advisors earning 1-2% commission, reviving the
  brick-and-mortar travel agent model through open protocols
- **Agentic browser**: Chrome 146 MCP support — every technology layer converging on
  AI agents as first-class users

## Key Facts

- OTA duopoly extracts 15–25% commission and withholds guest contact data
- OTA extranets employ dark patterns to discourage commission corrections
- ADAPT protocols enable direct AI-agent booking at under 8% commission
- Hotels retain 100% of guest data — check-in becomes a welcome, not data collection
- MCP adopted by Anthropic, OpenAI, Microsoft, Google (Linux Foundation governance)
- Chrome 146 ships native MCP support for agentic browser interaction
- Live pilot: 200+ unit mixed-use property, Downtown Memphis, TN
- First working group: Dispute Resolution (DR-WG), inaugural event at Exchange Building

## Working Groups

- **WG-001: Dispute Resolution (DR-WG)** — forming now, weekly virtual (90 min, 3-timezone)
- **WG-002: Guest Identity & Credentials** — proposed
- **WG-003: Rate & Inventory Protocol** — proposed
- **WG-004: Arbiter Certification** — depends on DR-WG
- **WG-005: Distribution Agreement Clauses** — proposed
- **WG-006: Dark Patterns in OTA Extranets** — proposed

## Research Articles

1. From Green Screens to AI Agents (published, March 2026)
2. Onerous Distribution Agreement Clauses (Q2 2026)
3. The Dispute Resolution Landscape (Q3 2026)
4. Programmable Commerce for Hospitality (Q3 2026)
5. Dark Patterns in OTA Extranets (Q4 2026)
6. Bedbanks on Open Rails (Q4 2026)
7. The Protocol-Native PMS (Q1 2027)
8. Chrome 146, MCP, and the Agentic Browser (Q2 2026)

## Sources & Acknowledgments

- Skift — "The Definitive Oral History of Online Travel" by Dennis Schaal
- PhocusWire — distribution technology and M&A reporting
- Hospitality Net — "The Formation of THISCO" by John F. Davis III
- Company SEC filings, annual reports, press releases

## Contact

- Website: https://www.hotelmcp.org
- Inquiries: bek@membnb.com
- Events: https://www.meetup.com/blockchain901
- Hunter Conference: https://hunterconference.co/