Standards Are Built Together

ADAPT facilitates the development of agentic commerce distribution for the accommodation and hospitality industry — through consensus-driven working groups modeled on how the IETF, W3C, and OpenTravel build internet standards. Weekly virtual sessions, open participation, published deliverables. No gatekeepers.

Dispute Resolution Working Group

DR-WG · First Working Group of the Alliance
ADAPT-WG-001 · Forming now

When hotels book directly through AI agents — no OTA in the middle — who handles disputes? The guest says the room wasn't as described. The hotel says the guest caused damage. The cancellation policy is ambiguous. Today, Booking.com or Visa makes the call. In the direct-booking era, we need something better — because the current system is already broken.

The Airbnb precedent is instructive. Airbnb's resolution center systematically favors guests — and guests have learned to exploit this. Claims of cockroaches, feeling “unsafe,” or a property being “not as described” are difficult to verify and easy to fabricate. Savvy bad actors have turned this into a playbook: check in, file a complaint on day two with a few strategic photos, and receive a partial or full refund — while the host absorbs the loss and the cleaning fee. The platform has no incentive to fix this because the guest is the revenue engine. The host is replaceable. Ironically, it wasn't always this way. During Airbnb's growth stage, the platform systematically favored hosts — because it needed them. Supply was the bottleneck. But once critical mass was reached and hosts became abundant, the arbitration pendulum swung hard toward guests, alienating the very early adopters who were the foundational users that facilitated its growth. The long-term cost of this shift — a generation of burned hosts who now warn others against listing — was never factored into the equation.

OTA resolution centers have the same structural flaw. Booking.com and Expedia side with guests roughly 70–80% of the time regardless of merit, because retaining the guest protects future commission revenue. Credit card chargebacks are even worse — the burden of proof falls entirely on the hotel, and banks issue provisional credits to cardholders before any investigation begins.

ADAPT-DRP proposes a fundamentally different model — one that is fair to both sides and resistant to gaming.

The DR-WG is building the ADAPT Dispute Resolution Protocol (ADAPT-DRP) — an open standard for fair, fast, locally-expert dispute resolution with programmatic enforcement through programmable settlement. The protocol creates a new category of certified professionals: localized arbiters who understand the hospitality context of their market and whose decisions execute automatically through escrow.

Anti-Gaming Mechanism: Guest Bonding

To prevent Sybil attacks and serial dispute abuse, ADAPT-DRP introduces a guest trust deposit — a small, one-time bond posted by the traveler upon joining the network. This deposit is fully refundable and never touched unless a dispute is filed fraudulently. It establishes good intent the same way a security deposit establishes good intent for a rental — except this one is digital, instant, and managed by the protocol.

Guests who maintain a clean dispute history earn a Verified Guest badge — visible to properties and AI agents during booking. Properties can offer verified guests better rates, waived deposits, or priority booking. Third-party providers can offer guest bonding as a service — insuring the deposit for a small fee, creating a monetization layer for the guest side of the platform. A bonded guest is a trusted guest: their disputes carry more weight, their bookings close faster, and their access to premium inventory improves.

Verified
Clean history, deposit posted
Bonded
Third-party insured deposit
New
No history yet, deposit required

Hospitality Operations Working Group

HO-WG · The Second Working Group of the Alliance
ADAPT-WG-005 · Exploratory

The same agentic protocols that let a property book directly can collapse the fragmented middleware between the PMS, channel manager, RMS, CRM, housekeeping, and front desk into one control surface — the open folio CLI and MCP client, speaking ADAPT-HOP. Its first pilot is a proposal to Airbnb: Folio Direct, a reduced ~8% connected-host fee earned by lowering Airbnb's cost-to-serve.

  • ADAPT-HOP protocol
  • folio CLI + MCP
  • Folio Direct · ~8%
Explore the HO-WG

Should Hotels Trust Localized Arbiters Over OTAs?

Inaugural Event
The first open debate on dispute resolution for the post-OTA era
Date
TBA
Time
9:00 AM – 1:00 PM CT
Venue
The Exchange Building, Downtown Memphis, TN
Virtual
Livestream link shared to registrants

Half-Day Agenda

9:00 AMOpening & Welcome

Why we're here. The state of dispute resolution in hospitality — OTA arbitration, chargebacks, and what breaks when you remove the intermediary.

9:30 AM
The Case for Localized Dispute ArbitrationIN FAVOR

Why local expertise, bilateral fairness, and programmable settlement produce better outcomes than centralized OTA call centers. The arbiter model as economic opportunity for tourism communities. Presents the ADAPT-DRP framework.

10:15 AM
The Case Against: Risks, Gaps, and Hard QuestionsOPPOSING

Arbiter corruption and local bias. Consumer trust without a recognized brand. Regulatory minefields across jurisdictions. Scaling from 10 disputes to 10,000. Why the centralized model exists for a reason.

Speaker needed

We're looking for an industry voice to present the opposing case — OTA executive, consumer protection advocate, hospitality attorney, or skeptical hotelier. The debate only works if both sides are represented honestly.

11:00 AMBreak & networking — 15 minutes
11:15 AMPanel Debate: Both Sides, One Table

Moderated debate between proponents and skeptics. Structured rounds on key questions: trust, fairness, scalability, legal compliance, and the consumer experience. The goal isn't to win — it's to surface the real objections so the protocol can address them.

Debate Topics

  1. Can a local arbiter be truly neutral when they know the hotel owner?
  2. Would guests trust an arbiter they've never heard of over a brand like Booking.com?
  3. What happens in jurisdictions where informal arbitration isn't legally recognized?
  4. Does programmable escrow create new attack vectors for fraud?
  5. Should guests be required to post a trust deposit — or does that create a barrier to booking?
  6. Is AI auto-resolution inevitable — making human arbiters obsolete before they start?
  • Proponent — the ADAPT-DRP framework
  • Opposing panelist — TBA
  • Opposing panelist — TBA
  • Moderator — TBA
12:00 PMOpen Q&A — Audience & Virtual

Questions from in-person attendees and the livestream audience. Virtual participants submit questions via chat — moderator curates and presents them alongside in-room questions. Every question gets a response.

12:30 PMNext Steps & Working Group Formation

Recap of key agreements and open questions. Sign up for the weekly DR-WG sessions. Assign initial roles: tri-chairs, first drafting teams. Set the date for Week 1 of the ongoing working group.

How to Attend

In Person

The Exchange Building, 9 N. Second Street, Downtown Memphis, TN 38103. 19th floor event space. Limited to 40 seats — first come, first served. Coffee & lunch provided.

Virtual

Full livestream of all sessions. Submit questions via chat. Moderated Q&A time reserved for virtual participants. Livestream link sent to registered attendees 48 hours before the event.

Calling All Skeptics

A debate without opposition is just a pitch. We're actively seeking speakers willing to argue against the localized arbiter model — OTA executives who believe centralized resolution is superior, consumer advocates concerned about guest protections, hospitality attorneys who see legal landmines, or hoteliers who think this adds complexity without solving the real problem. If you believe the current system works better, we want you on that stage. The protocol will be stronger for it.

press@hotelmcp.org — subject: “Opposing Speaker”


What the Working Group Will Produce

Dispute Taxonomy
Categorization of all booking dispute types — cancellation, rate discrepancy, service failure, property damage, no-show, safety, and agent-specific disputes (hallucination, stale data).
Arbiter Certification
Standards for who can become an ADAPT-certified arbiter. Three tiers: Associate, Certified, and Master. Training curricula, examination criteria, and recertification requirements.
Resolution Protocol
The end-to-end process: filing → evidence submission → arbiter assignment → review → decision → settlement execution. Timeline SLAs by dispute severity (4hrs to 7 days).
Escrow Integration
How programmable settlement holds disputed funds in escrow, releases them on arbiter decision, and handles deposits, partial refunds, and multi-party splits automatically.
Fairness Score System
Public, algorithmic scoring of every arbiter — decision balance, satisfaction ratings, appeal rates, resolution speed. The accountability mechanism OTAs never had.
Guest Trust & Bonding
Anti-gaming mechanism: one-time guest trust deposit, Verified/Bonded badge system, and third-party bonding as a monetization layer. Prevents serial dispute abuse and Sybil attacks.
Decision Database
Anonymized, published case decisions creating a body of hospitality dispute case law — enabling consistency, training, and benchmarking across the network.

Localized, Certified Arbiters

ADAPT-DRP creates a new professional category: certified dispute resolution providers who bring local hospitality expertise and whose decisions execute automatically through programmable settlement. This is not centralized customer support — it's a distributed network of experts.

Why localization matters

Kyoto

A ryokan dispute requires understanding of onsen customs, tatami room expectations, and Japanese hospitality norms

Marrakech

Consumer protection frameworks, riad renovation standards, and cultural norms around complaint resolution differ fundamentally

Nashville

Local knowledge of event-weekend pricing, noise from Broadway, and boutique hotel standards in an emerging market

Who can become an arbiter

  • Retired hotel GMs
  • Tourism board officials
  • Hospitality consultants
  • Legal mediation firms
  • Hotel association chapters
  • University hospitality programs
  • Consumer protection agencies
  • Open dispute resolution protocols

Prior Art: Open Dispute Resolution

Kleros

An open-source dispute resolution protocol that uses crowdsourced jurors and programmable settlement to adjudicate disputes. Operated by a French cooperative (SCIC), Kleros has resolved thousands of disputes across e-commerce, insurance, and freelancing platforms — with decisions enforced automatically through escrow.

Kleros demonstrates that decentralized, protocol-driven arbitration works at scale. ADAPT-DRP builds on this model by adding hospitality-specific expertise — localized arbiters who understand the difference between a legitimate service complaint and a guest gaming the system for a refund.

What Kleros proves
  • Crowdsourced arbitration works
  • Decisions auto-enforce via escrow
  • Open-source, auditable process
  • Scales across jurisdictions

How a dispute flows

  1. Step 1

    Dispute filed

    Guest or hotel files through the protocol. Disputed funds move to escrow automatically.

  2. Step 2

    Evidence submitted

    Both parties have 72 hours. Photos, messages, and booking terms are timestamped and tamper-proof.

  3. Step 3

    Arbiter assigned

    Protocol matches by geography, expertise, availability, and fairness score. Either party can object once.

  4. Step 4

    Decision rendered

    Arbiter reviews evidence and issues a structured decision within 5 business days.

  5. Step 5

    Settlement executes

    Programmable settlement releases escrowed funds per the decision. No collection, no compliance — automatic.


From Problem Statement to Published Standard

  1. Foundation

    Months 1–3Up Next
    • Kickoff: landscape survey of current dispute mechanisms
    • Dispute taxonomy: categorize all booking dispute types
    • Guest speaker: existing resolution models (OTA, chargeback, Airbnb)
    • Problem Statement v0.1 published
    • Protocol architecture: phases of a dispute (filing → evidence → review → decision → appeal)
    • First Working Draft sections: filing standards, evidence requirements
    • Working Draft v0.1 published for comment
  2. Core Drafting

    Months 4–6
    • Arbiter certification standards
    • Resolution timeline SLAs by dispute severity
    • Escrow mechanics: programmable settlement integration
    • Compensation model for arbiters
    • Geographic assignment algorithms
    • Working Draft v0.5 — complete protocol
  3. Refinement

    Months 7–9
    • Committee Draft published — 30-day public comment period
    • Edge cases: cross-border disputes, group bookings, property closures
    • Appeal process specification
    • Transparency requirements: anonymized decision database
    • Implementation guide for PMS/booking engine vendors
    • Revised Draft incorporating public comments
  4. Ratification

    Months 10–12
    • Pilot testing with early-adopter properties
    • Final revisions based on pilot feedback
    • ADAPT-DRP v1.0 submitted for ratification
    • First arbiter certification cohort begins training
    • Launch planning for seed markets

Weekly Virtual Sessions

Per session
90 min
Every Wednesday
Weekly
Rotating time slots
3-zone
All welcome
Open

3-week time zone rotation

WeekTimeRegions
Week A15:00 UTCEurope & Americas
Week B08:00 UTCAsia-Pacific & Europe
Week C22:00 UTCAmericas & Asia-Pacific

Standard session agenda

TimeItem
5 minRoll call & agenda review
10 minAction item review from prior session
20 minMain topic presentation
40 minOpen discussion (moderated)
10 minDecision / consensus check
5 minAction items & next session

Who We Need at the Table

Branded Hotel Flags & Chains
The ideal anchor members. Flags gain jurisdictional control over their dispute mechanism, select their own preferred arbiters, and set variable commission structures within their Tourism Development Fund zones. Marriott, Hilton, IHG, Choice, Wyndham — each can tailor the protocol to their brand standards while participating in the open network.
Independent Hotel Operators
Owners, GMs, and revenue managers who deal with disputes daily and stand to gain the most from fair, transparent resolution — ground truth
Consumer Advocates
Voices ensuring the protocol is fair to guests, not just convenient for hotels
DMOs, Tourism Boards & CVBs
Destination Marketing Organizations are foundational partners — they champion both localized arbiters and AI-empowered travel advisors, designate Tourism Development Fund zones, and ensure commission structures reflect community priorities
PMS & Booking Engine Vendors
The people who will implement this protocol — technical feasibility check
Payment & Settlement Specialists
Experts in escrow mechanics, programmable settlement, and payment compliance
Legal & Arbitration Experts
ADR professionals who understand cross-jurisdictional dispute resolution
Hotel Advisory & Consulting Firms
Industry advisors like Hunter Hotel Advisors, CBRE Hotels, JLL Hotels, and HVS — the trusted experts hotel owners rely on to navigate distribution strategy. ADAPT gives them a new consulting vertical and keeps their clients ahead of the agentic shift.
Bedbanks & Wholesale Operators
Hotelbeds, WebBeds, RateHawk, and local event wholesalers — the intermediaries who aggregate inventory at scale. ADAPT makes them transparent intermediaries on programmable rails, with enforceable resale terms and rate leakage prevention built into the protocol.
AI Agent Developers
Teams building travel AI agents who need standardized dispute handling

Three ways to participate

Observer

Free

Listen to sessions, read all documents. Sign up with your name and email.

Contributor

Free

Speak, propose agenda items, submit draft text. Attend 1+ session per month.

Voting Member

Free

Participate in consensus. Attend 2+ sessions per month. Nominated by peers.


Why Branded Flags Are the Ideal Partners

Major hotel brands already operate their own guest satisfaction programs, loyalty dispute processes, and brand standard enforcement. ADAPT doesn't replace these — it gives flags protocol-level control over how disputes are handled within their network, while participating in an open standard that benefits the entire industry.

What branded flags get

Jurisdictional Control

Select and approve arbiters within your flag's territory. A Marriott in Nashville uses Marriott-approved arbiters who understand Marriott brand standards — not generic mediators.

Custom Dispute Mechanisms

Configure resolution workflows that match your brand's guest satisfaction philosophy. Luxury brands can set different escalation thresholds than select-service flags.

Variable Commission Zones

Set commission structures within Tourism Development Fund zones. A flag operating in a convention district can set different terms than the same flag in a resort corridor — reflecting local market dynamics.

Brand-Level Analytics

Aggregate dispute data across all properties in your flag — identify systemic issues, benchmark against the network, and feed insights back into brand standards and training.

The incentive is alignment, not charity.

Flags that participate early shape the standard to fit their operations. Flags that wait adopt a standard designed by others. The protocol will exist regardless — the question is whether your brand's needs are represented in it.


Sponsors & Volunteers

Working group infrastructure is lightweight — virtual meetings, shared documents, published standards. Annual costs are minimal. We need sponsors and volunteers to sustain the work.

Organizational Sponsors

$2,000–5,000/year. Logo on published standards, acknowledgment in documents, guaranteed Voting Member seat.

Ideal for: PMS vendors, booking engines, payment processors, hotel associations, tourism boards, hospitality technology companies.

Industry Volunteers

Contribute your expertise and time. No financial commitment required. The standard is built by the people who show up every week.

Ideal for: hotel GMs, revenue managers, hospitality professors, consumer advocates, developers, arbitration professionals.


Bedbanks as Transparent Intermediaries

Bedbanks and wholesale room inventory companies serve a real economic function — aggregating inventory at scale, absorbing demand risk through pre-purchased room blocks, and connecting hotels to tour operators, airlines, and corporate travel desks. Hotelbeds alone contracts with over 300,000 properties. That aggregation power isn't going away. But the current system operates on opacity — and ADAPT can fix that without breaking the model.

What ADAPT offers bedbanks

Enforceable Resale Terms
Net rate contracts encoded as programmable settlement — permitted resale channels, maximum markup boundaries, and geographic restrictions enforced by protocol, not by lawyers after the fact.
Rate Leakage Prevention
When resale terms are machine-enforceable, rate leakage from wholesale channels into unauthorized OTA listings becomes a protocol violation — detectable and preventable in real time.
Event Block Management
Pre-purchase 500 room-nights for CMA Fest across 10 properties, with terms on-protocol: auto-release unsold inventory 14 days out, DMO contribution encoded, AI agents discover bulk alongside direct.
AI Agent Distribution
Bedbank aggregated inventory — hundreds of thousands of properties, event blocks, packaged rates — discoverable by every AI agent on the protocol via standard MCP queries.

The blunt argument:

ADAPT is building the rails that AI agents will use to discover and book accommodation. Bedbanks that participate will have their aggregated inventory discoverable by every AI agent on the protocol. Bedbanks that stay outside will watch their inventory become invisible to the fastest-growing booking channel in the industry. If you're going to intermediate, do it transparently and on open rails.

Companies invited to participate

  • Hotelbeds (HBX Group)
  • WebBeds
  • RateHawk
  • W2M (World2Meet)
  • Bonotel
  • TBO.com
  • MIKI Travel
  • AlliedTPro
  • Local event wholesalers

Hotel Advisors as the Bridge

Hotel owners don't adopt new distribution protocols by reading whitepapers — they listen to their advisors. The consulting and advisory firms that hotel owners already trust are the natural bridge between ADAPT's open protocols and the properties that need them most. These firms navigate the gatekept world of OTA contracts, franchise agreements, and digital distribution on behalf of asset owners every day. ADAPT gives them a new tool — and a new consulting vertical.

Why advisory firms should join ADAPT

New Consulting Vertical

"ADAPT-readiness assessments" for hotel portfolios — evaluating distribution contracts, identifying OTA dependency, modeling the economics of direct AI-agent booking. Billable advisory work that didn't exist 12 months ago.

Client Retention Edge

The advisory firms that understand agentic distribution first will be the ones hotel owners call when AI agents start shifting booking patterns. Being at the ADAPT table now means being the expert later.

Distribution Contract Expertise

These firms already negotiate OTA contracts, franchise agreements, and management deals. They understand onerous clauses — rate parity, last-room-availability, liquidated damages — better than anyone. ADAPT needs that expertise in protocol design.

Conference & Network Access

Firms like Hunter Hotel Advisors run industry-defining conferences that convene hotel owners, operators, and investors. ADAPT's working group sessions can integrate with these existing industry gathering points.

Proposed: ADAPT sessions at industry conferences

Rather than competing with established industry conferences, ADAPT proposes to embed working group sessions within them — bringing the dispute resolution debate, the distribution agreement analysis, and the programmable settlement discussion to the rooms where hotel owners already gather. The Hunter Hotel Conference is a natural starting point — a conference built by hotel advisors, for hotel owners, in a format that welcomes the kind of structured debate ADAPT working groups produce.

Advisory firms & conferences invited

Hunter Hotel Advisors
Atlanta-based hotel advisory firm and organizers of the Hunter Hotel Conference — one of the most influential owner-focused events in US hospitality
CBRE Hotels
Global hotel advisory covering transactions, valuations, and strategic consulting for institutional hotel owners
JLL Hotels & Hospitality
Investment sales, debt placement, and strategic advisory for hotel assets globally
HVS (Hospitality Valuation Services)
The industry standard for hotel appraisals, feasibility studies, and market analysis — trusted by lenders and owners alike
Horwath HTL
Global hotel, tourism, and leisure consulting with 50+ offices — deep expertise in emerging markets and mixed-use projects
Kalibri Labs
Hotel revenue analytics and distribution cost benchmarking — quantifies the true cost of each booking channel

The monetization is clear:

every hotel portfolio that transitions from OTA-dependent distribution to ADAPT-ready protocols needs an advisor to guide the migration — contract renegotiation, PMS integration assessment, commission modeling, dispute resolution setup, and AI-agent discoverability audit. The firms at the ADAPT table today become the certified consultants tomorrow. Their clients stay ahead. Their practice area grows. The protocol gains credibility from advisors hotel owners already trust.


Property Management as Protocol Native

Every protocol in ADAPT — discovery, settlement, dispute resolution — converges at a single point: the property's management system. The PMS is where the guest journey becomes real. It knows the guest's history, manages the room assignment, controls building access, coordinates housekeeping, and processes the payment. If the PMS doesn't speak the protocol natively, nothing else matters.

ExchangePMS — The Reference Implementation

The ADAPT pilot runs on a purpose-built hybrid PMS at The Exchange Building — a system designed from the ground up to manage four revenue modes (hotel, apartments, flex-stay, and rehabilitation units) across 200+ units and 19 floors, while natively speaking the ADAPT protocol stack.

This isn't a traditional PMS bolted onto a channel manager. It's a building operating system where guest profiles, room assignments, housekeeping workflows, access control (auto-provisioned PIN codes for every reservation), maintenance scheduling, night audit, revenue management, and OTA channel sync all operate through a single interface — and every transaction is publishable to the ADAPT network via MCP servers, REST APIs, and agentic markdown.

The goal is for this reference implementation to inform how other PMS vendors integrate with ADAPT — showing that a property management system can serve as both the operational backbone of a building and the protocol-native interface to the entire visitor economy marketplace: AI agents, bedbank wholesalers, localized arbiters, travel advisors, DMOs, and the programmable commerce layer beneath it all.

  • Guest Profiles & History
  • Multi-Mode Units (STR/LTR/Flex)
  • Automated Access Control
  • Housekeeping Workflows
  • Night Audit & Revenue
  • OTA Channel Sync (iCal)
  • MCP Server Publishing
  • Maintenance & Facilities
  • Resident Portal
  • Local Marketplace Integration

Future Working Groups

ADAPT-WG-002 · Proposed

Guest Identity & Credentials

Portable, verifiable guest profiles that travel with the guest — not locked inside an OTA account. Privacy-preserving identity for seamless check-in.

ADAPT-WG-003 · Proposed

Rate & Inventory Protocol

Standardized ARI (Availability, Rates, Inventory) publishing for MCP servers. Room type definitions, rate plan structures, restriction encoding.

ADAPT-WG-004 · Depends on DR-WG

Arbiter Certification Program

Develop training curricula, examination standards, and the fairness scoring algorithm for ADAPT-certified dispute resolution providers.

Reach Out Directly

Can't make the meetup?

Sent to bek@membnb.com · reply within 48 hours