Media Resources

Everything journalists, analysts, and researchers need to cover ADAPT. All text below is pre-approved for publication.

Boilerplate

Short (1 line)

ADAPT (Alliance for Direct Accommodation Protocol & Technology) is an open, non-profit alliance building open protocols that let AI agents book hotel rooms directly — eliminating OTA intermediaries.

Medium (1 paragraph)

ADAPT (Alliance for Direct Accommodation Protocol & Technology) is an Unincorporated Non-Profit Association advancing open protocols for direct accommodation distribution. The alliance develops MCP servers, CLI tools, REST APIs, and agentic markdown standards that enable AI agents — including ChatGPT, Claude, Gemini, and Perplexity — to discover and book hotel rooms directly from properties, bypassing OTA intermediaries that currently extract 15–25% commission per booking. Formed in 2025 by a group of independent hospitality operators in Memphis, Tennessee, and organized as a UNA in 2026, ADAPT is open to all stakeholders with no membership fees.

Extended (2 paragraphs)

ADAPT (Alliance for Direct Accommodation Protocol & Technology) is an Unincorporated Non-Profit Association advancing open protocols for direct accommodation distribution in the age of AI agents. The alliance develops and promotes four protocol layers — MCP servers for real-time inventory discovery, CLI tools for developer access, REST APIs for universal integration, and agentic markdown files for zero-infrastructure discoverability — that enable any AI agent to discover, evaluate, and book accommodation directly from properties. The OTA duopoly of Booking Holdings and Expedia Group currently extracts over $50 billion annually in commissions from accommodation providers worldwide, while retaining guest contact data. ADAPT's protocols reduce distribution costs to under 8% while returning 100% of guest data to properties. Formed in 2025 by a group of independent hospitality operators in Memphis, Tennessee, and organized as a UNA in 2026, ADAPT is open to all interested stakeholders including hoteliers, PMS vendors, AI agent developers, and payment processors.

Key Facts

Full Name	Alliance for Direct Accommodation Protocol & Technology
Abbreviation	ADAPT
Legal Structure	Unincorporated Non-Profit Association (UNA)
Founded	2025, Memphis, Tennessee — organized as UNA in 2026
Founded By	A group of independent hospitality operators in Memphis
Website	hotelmcp.org
Mission	Advance open protocols for direct accommodation distribution, eliminating OTA intermediary dependency
Membership	Open to all — no fees, no approval required

Quotable Statistics

Pre-approved for use in articles. Sources available on request.

Annual OTA commissions extracted from accommodation providers globally$50B+

Commission charged per booking by Booking.com and Expedia15–25%

Target distribution cost through ADAPT open protocols<8%

Guest data retained by property with direct bookings100%

Units in ADAPT's live pilot property (The Exchange, Memphis)198

Hotels already bookable via AI agents (Perplexity + Selfbook)140K+

Founded By

ADAPT was formed in 2025 by a group of independent hospitality operators in Memphis, Tennessee, who shared a common frustration with OTA commission structures and the loss of guest data to intermediaries. The alliance was formally organized as an Unincorporated Non-Profit Association (UNA) in 2026 to advance open protocols for direct AI-agent distribution. ADAPT remains operator-led and open to all stakeholders.